continued... Computer Graphics
World
Capacitor beta-tested the production this past August, eliciting audience
feedback prior to the May 2004 premiere in San Francisco. Like all Capacitor's
audiences, this core group does not fit the profile of traditional theater-goers.
Rather, the people attending Capacitor's performances are younger on average
(in the 20- to 30-year-old range), digitally oriented, and, perhaps most
important, interested in alternative events and performances, according
to Lomask. The group has a strong following of college students as well.
"While those who like classic arts come to our shows, we have a contingent
who would not normally attend a theatrical performance," Lomask says.
"This includes people who can be turned off by 'high culture' but can
enjoy an alternative experience because it combines the majesty of theater
with intriguing, relevant, and entertaining content." In Lomask's opinion,
audiences are drawn to Capacitor's shows because they want to experience
something that can't be found in film or traditional theatrical performances.
"In a world where 'action' means The Terminator, 'ballet' means The
Nutcracker, and 'digital' means computer games, how do you come up with
a one-word description for a scientific concept based on a fusion performance
of dance, martial, acrobatic, aerial, and fire arts, and still translate
how much fun and exciting the show is?" she asks. "If we solve
that issue, I think it will be easier to interest a broader audience in
this unique style of theatrical performance."
(Karen Moltenbrey)